To grow and thrive as a real estate broker, the engine that drives success often comes from the foundation and support provided by the brokerage where the broker hangs his or her license. An essential part of any broker’s year-end evaluation includes reviewing the assets and liabilities of the brokerage itself.
Here are some questions to ask yourself as you determine if it’s time to make a move.1.
- Your Brokerage Investment
Do the brokerage fees you pay align with the level of support you receive?
Are there any extra fees that feel out of scope with what you get as a broker?
Are you paying out of pocket for transaction management? - Your Continued Education & Training
Even the most seasoned broker requires clock hours, but does your brokerage regularly provide
engaging, dynamic, and FUN clock hour opportunities at no cost to you?
Are skill-building opportunities consistently accessible and applicable to where you are in your
business?
Does the training help you level up or simply check the clock hour box so you can move on?
Does your brokerage provide mentors who guide, support, and share best practices as a
collaborator? Does your brokerage's training plan feel outdated, irrelevant, and stale? - Marketing
Are you able to rely on consistent, high-quality in-house marketing efforts?
Does the marketing your brokerage provide look and feel like you and your brand?
Do your brokerage’s marketing efforts get noticed and create connection with your database?
Is your brokerage using more cutting-edge tactics like video marketing to help you connect with
your database?
Is Social Media an afterthought of your current brokerage? - Your Business Plan
Is your niche and/or specialty nurtured and encouraged and welcome at your brokerage as a part
of the value of the brokerage brand and identity?
Is practical business planning that pays off part of your brokerage's skillset and initiatives? - Database strategy and support
Does your brokerage continue to help you try new, innovative, and proven ways to activate your
current database for referrals?
Does your database strategy pay off, in part, because of the support your brokerage provides? - Fit, Form, and Function
Do you feel a part of a team where your voice is heard, and your contributions and opinions are
valued?
Do you feel like collaboration with other brokers is the norm in the firm?
Does the company culture align with how you want to impact your clients, prospects, and
community?
Does the brokerage have a culture of celebrating clients and brokers? And do they invest
significant firm assets to do so, including the cost of client events?
Is your leadership team accessible and resourceful when you need support?
Nothing changes if nothing changes
As your business evolves, you will need support that amplifies your business planning. Answering these questions honestly will help you understand what type of support you need moving forward in your business. The answers will also reveal which areas in a brokerage matter to you most. If your evaluation determines that it’s time to start interviewing other brokerages to see what’s available to you, consider asking these questions themselves of the Designated Brokers you speak with.
Considering making a move?
Metropolist Real Estate is a dynamic Seattle-area real estate brokerage that helps new and seasoned brokers up-level their real estate careers into more successful and sustainable endeavors. We built our brokerage on proven methods stemming from decades in an ever-changing business. Different truly is in our DNA. Learn more about what makes us different by clicking here.
If you’re looking for a brokerage that backs their brokers with fresh, innovative, game-changing support, schedule a confidential chat with our Designated Broker, Chad Zinda, today.
