It’s no secret that most of today’s buyers want a turnkey property they can move right into, but with buyer demand skyrocketing without the inventory to meet the demand, many buyers are ready to take any suitable home they can win a bid on. But just because the ball is already in the seller’s court, so to speak, is it enough to justify skipping renovations altogether?
In a recent Wall Street Journal article, real estate agents around the country weighed in on when and when not to renovate, and while the answers leaned heavily toward renovation when possible, there were some caveats.
Go Big or Go Home
Right now, sellers who don’t have the budget for a full home renovation need not worry—for the most part. Chances are, there are buyers out there who will still want to buy their home, though it should be noted the seller may not receive bids as high as they would have received if they had opted for renovation.
Josh Dotoli, a real estate agent in Fort Lauderdale, Florida, says, “If the entire house needs to be updated, make the presentation as good as it could be—clean, neat and organized.”
In other words, if your seller’s entire home needs an update, it may be better not to renovate at all than to pick certain areas of the home to restore, like updating the roof and outside paint while leaving a worn interior.
Dotoli also adds that it’s unnecessary for sellers with older homes to try to compete with new, modern builds. He says, “An older home that’s well cared-for shows it was loved and will attract the right buyer at the right price.”
However, he also notes that the first showing happens before any prospects walk through the door, which means the home still needs to have enough appeal to photograph well for marketing materials and the listing.
Consider Your Market
In many markets, it appears that most sellers won’t see a major difference in their final sale price if they choose not to renovate their home before they list.
On the other hand, sellers in big cities or ultra high-demand markets could walk away with significantly less than if they made the effort.
Jennifer Kalish, an agent in New York City, says buyers in her area are willing to pay a premium for a home that’s in move-in condition, and would rather pay that higher asking price than spend money on the renovation process themselves.
With that in mind, it’s up to the agent to help their seller decide which is more important to them: walking away with a bigger sale or saving themselves the time, money and effort up front.
While this is a largely personal choice, agents and their sellers may want to consider how other sellers in their area are handling the renovation issue and decide from there.
McKissock Learning is the nation’s premier online real estate school, providing continuing education courses and professional development to hundreds of thousands of real estate agents across the country. As part of the Colibri Real Estate family of premier education brands, McKissock Learning, along with its sister schools Real Estate Express, Superior School of Real Estate, Allied Schools, The Institute for Luxury Home Marketing, Gold Coast Schools, The Rockwell Institute and Hondros Education Group, helps real estate professionals achieve sustainable success throughout each stage of their real estate career. Learn more at mckissock.com/real-estate.
Photo by Daniela Gisin-Krumsick on Unsplash
