Keep in mind that not all people celebrate Christmas. Take any of these ideas and apply them to other winter holidays, such as Hanukkah, Diwali, Kwanzaa, Lunar New Year, or other popular holidays in your area.
Create a Holiday Lights Display Guide
Compile a list of your area’s best holiday light spectacles to create a handy tour guide for residents. This Christmas marketing idea is helpful and unique while showing off your neighborhood knowledge. Post the guide to your social media accounts, offering it as a free download to grow your email list
Host a Holiday Tour of Homes
This tactic is a charming way to showcase properties. Hold an open-house tour of three to four homes decked out in Christmas decorations and twinkling lights, and consider offering warm drinks, like mulled wine or hot cocoa, and iced cookies to create a welcoming atmosphere.
Use your real estate Christmas marketing to promote the event on your Instagram posts, Facebook, or other social media platforms. This event will highlight your listings and demonstrate your commitment to bringing the holiday spirit to your real estate business.
Organize a Christmas Bazaar With Local Vendors
A Christmas market is an excellent holiday marketing idea for real estate agents who want to create a buzzworthy event. Invite local artisans, small businesses, and food vendors, and include a table for yourself to greet guests and distribute business cards, professional brochures, or copies of a personally branded magazine.
Ask your referral partners to cosponsor the event and give them a table as well; adding sponsorships assists in covering costs and strengthens your network. Such an event will emphasize your connection to the community and help generate leads as you brighten the holidays.
Participate in a Christmas Parade
If your town has an annual holiday parade, make sure you participate! Invest in a banner emblazoned with your brand to walk behind (once you have it, you’ll have lots of opportunities to use it), or dress your agents in branded shirts, jackets, or Santa hats and have them bring their families. You might even want to go all out and sponsor a float to make a big impression.
While marching to the beat, hand out branded Christmas cards, small gifts, or candy wrapped with a seasonal message. Among the many holiday real estate marketing ideas, this one rings all the right bells with elements that include fun, family, and community involvement.
Snap Photos With Santa
Speaking of Santa, rather than letting your clients spend over $30 and wait an hour or more at the mall for a photo with the big guy, why not treat them to a free and easy experience? Hire a Santa for several hours, get the requisite big red chair, and cover the cost of decorations, printed photos, and refreshments, and you’ll have their enduring gratitude.
To further extend the reach of your Christmas holiday real estate marketing, consider opening the event to the wider community later in the day. Promote it on Facebook, directing people to sign up for a $10 time slot. (The form captures contact information to add to your database.) If your budget allows, that fee could become a donation to a local children’s charity or another worthy cause for even more impact.
Send Recipe Postcards
Source: ReminderMedia-created custom image
A Christmas real estate marketing tactic that’s both thoughtful and practical is sending postcards that feature simple, festive recipes. Not only will such a card bring the spirit of the season into their kitchens, but it will also be more likely to avoid the recycling bin thanks to its value. Check out design platforms like Zazzle for ready-to-send recipe postcards, or create your own through Canva to share your wintertime favorite.
Use Holiday Door Hangers
Festive door hangers are among the easiest and most cost-effective holiday real estate marketing ideas for promoting brand awareness before the spring market. They’re easy to purchase directly from vendors like those you’ll find on Etsy or design your own using Canva’s customizable templates. And you’ll save money on mailings, expending only sweat equity as you stroll through neighborhoods to drop them off.
Include your contact information on each one, and utilize an assortment of Christmas real estate slogans, such as “season’s greetings from your neighborhood real estate expert” or “wishing you a holiday full of joy and a new home for the New Year!”
Share Useful Seasonal Suggestions
Share helpful information like ideas for interior decorating, instructions for keeping pets safe from holiday hazards, checklists for key home-winterizing tasks, advice for sticking to a holiday budget, and various other seasonal tips. With how hectic this time of year can be, your recipients will be glad to receive something that helps them streamline their to-do lists while you reinforce your value.
Mail Holiday Greeting Cards
Image by Jenny Nguyen from Pixabay
Even today, a handwritten note remains one of the most powerful ways to make someone feel truly special. Add specific details to each recipient to personalize your message further, help strengthen your relationship with them, and remind them that you’re not just their real estate agent but someone who values their trust and connection.
Host a Cookie Exchange
Invite clients, friends, and referral partners to bring a batch of their favorite homemade cookies to share. Add some holiday music and a bowl of Christmas punch, and you’ll create a lively yet relaxed event where you can catch up, connect, and perhaps even casually chat about real estate.
Gift a Turkey, Ham, or Dessert
For a meaningful and unforgettable Christmas marketing idea, consider offering a turkey, ham, or pie to each client you’ve worked with this year. With grocery prices higher than ever, it’s a caring, personal gift that provides the centerpiece for a family meal (literally earning you a place at the table!).
Create a sheet with a place for your newest clients to make their selections and pick a time slot when they can stop by your office to pick it up. Include festive cards with Christmas real estate slogans like “home for the holidays” or “may your home be filled with holiday cheer and warmth,” or download and use these free holiday gift tags. This thoughtful touchpoint will help keep you top of mind well into the new year.
Host a Holiday Housewarming Party
Did you recently help clients buy a home? Offer to organize and play host at a holiday housewarming party for them and their neighbors. This event introduces them to the neighborhood and you to potential leads in the area.
Support a Toy Drive
Whether alone, with your team, or with local businesses, radio stations, or community podcasts, you can promote a toy drive in your area to create moments of pure, profound joy for children in need. Use social media, postcards, and door hangers to invite your farm area, clients, and neighbors to contribute. This real estate Christmas marketing idea can foster goodwill, build community connections, and generate plenty of new conversations for the new year.
Sponsor a Family for Christmas
Partner with a local charity, church, or community organization to sponsor a needy family, encouraging donations through social media, your website, and postcards sent to your farm. Consider creating a special landing page to list needed items, provide updates, and capture lead information. (Check out Canva’s single-use landing page templates.) This campaign will show your commitment to your community and position your business as caring and charitable.
Host a Charity Fundraiser
A charity fundraiser gives you a reason to engage with clients and connect with new prospects, all while supporting a meaningful cause in your community. Among all your referral partners, and perhaps even clients, there’s bound to be a group who would gladly donate products or services. Host a silent or traditional auction fundraiser to sell these donations, then give the proceeds to charity. Some entertainment, hors d’oeuvres, and a cash bar can round out the event.
Serve a Christmas Meal for Charity
Work with a local restaurant or community center to present a holiday meal with a prix fixe menu or a suggested donation, pledging the proceeds to a charity in the area. You could also enhance the impact by requesting attendees bring a nonperishable good to help stock a local food bank or a gently used clothing item for distribution to those in need. This holiday marketing idea for real estate agents creates opportunities to connect with the community and demonstrates your commitment to giving back
Adapted from the Article by Luke Acree – Luke Acree is an authority on leadership, a lead generation specialist, and a referral expert who passionately believes that businesses run on relationships.
